Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes…
Yoast SEO 20.11: Publishing principles to improve E-E-A-T
Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T serves as a critical framework to evaluate the…
