The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting…
TikTok Gains 8 New Users Every Second (And Other Mind-Blowing Stats)
If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Our new Digital 2022 Global Overview Report—published in partnership with Hootsuite and We Are Social—reveals that most of the connected world continues to grow faster than it did before the pandemic. Social network user numbers. Time…
47 Creative February Marketing Ideas (Beyond Valentine’s Day!)
February is home to the most romantic holiday of the year: Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with: A full list of February awareness causes, holidays, and national days. 47+ ways to use them…
What is a Product Marketing Manager? Job Description and Salary
Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve. They’ve brainstormed and planned out the best possible product, and then meticulously crafted it before testing its functionality to make…
How to Utilize Psychology to Build Your Business
If you want the secret to building a successful business, you must turn to psychology. Psychology is the study of the mind, how it works, and how its ebbs and flows impact our behavior. Without that understanding, you’re more likely to hit walls, struggle with your people, and ultimately risk losses—monetary and otherwise. Likewise, if…
What is full site editing (FSE) in WordPress?
The latest release of WordPress is here and it brings us loads of new features. In a nutshell, WordPress 5.9 is the next stop on the road to full site editing. But what does that mean? What is full site editing and what can you do with it? In this blog post, we’ll discuss exactly…
Google Replaces FLoC with Topics API: What You Need to Know
This post was co-written by Susie Marino and Kristen McCormick. With the deprecation of third-party cookies, Google’s been working to come up with a way to maintain privacy while showing relevant ads—a win-win for advertisers and consumers. Its initial solution was FLoC, but now Topics API will be taking over as the new star of…
How Your Company’s Attrition Rate Could Be Impacting Your Business
Happy employees are the key to a successful business. According to the University of Oxford, happy employees are 13% more productive. High employee satisfaction can go a long way towards your bottom line. Of course, when your employees are not happy, that shows too. You’ll likely see a slowdown in productivity, a change in the…