The COVID-19 pandemic has been a crash course in the importance of online marketing for small business owners. While big businesses were able to bank on cash reserves or grab government handouts, many small businesses are getting by through inventive means. The struggle has been even more difficult for small businesses without an online presence….
The Ultimate Electrician Marketing Plan
A Guide to Increasing Website Traffic, Leads & Sales for Your Electrical Contracting Business I’m willing to bet you’re a great electrician, but are you great at electrician marketing? Chances are, you built your business based on your high-quality services, experience, and passion for your craft. It’s a hard thing to do, and if your electrical…
The Fastest (and Cheapest) Way to Beat Your Competition
If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after…
5 things you need to know about mobile-first indexing
As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a…
25 Stats That Prove Why You Need Link-Building in Your SEO Strategy
You probably already know how crucial SEO is for your website’s traffic. One of the most important sub tactics within an SEO strategy is link-building. Not sure what this means? Here’s the quick explanation. When websites link to your website, search algorithms determine that you have “authority” in your industry because other brands are referring…
Get Started With Pinterest Video Ads: Here’s How
If you’re anything like me, you’ve been revisiting Pinterest a lot more recently for quarantine cooking recipes, home DIY projects, decorating updates, arts and crafts—the list goes on and on. In the midst of my recipe dive, I saw tons of Pinterest video ads, and I realized how effective this format is for the platform….
7 Steps to Starting a Small Business During COVID-19
Are you crazy?! Probably. But no one said being an entrepreneur was a safe bet. If you’re thinking about starting a business, now is a unique time to assess whether or not your idea has the legs to withstand a global pandemic. Now is a great time to ask yourself whether or not there is…
The latest news in SEO and WordPress: July 2020
Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such…