What's worse than working with no data? Working with "bad" data. As marketers, we love to test headlines, call-to-actions, and keywords (to name a few). One of the ways we do this is by running A/B tests. As a refresher,...
Category: A/B Testing
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A/B Testing
How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)
Choosing the right pricing for your product is a little bit like Goldilocks. Too high, and you risk alienating a large majority of your potential customers. Too low, and you likely won’t have enough revenue to run a sustainable business....
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