Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals. We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your…
How to Automate Your Account-Based Marketing Strategy
Today, marketing is all about personalization.It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different — it’s a strategy that’s been growing in popularity in recent years. In fact, 94.3% of respondents to a 2020 State of ABM survey use an ABM strategy. That’s why…
38 Account-Based Marketing Stats to Know in 2021
As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn from their biggest prospects each day — we don’t always know tiny, but crucial, details…