Category: Account-Based Marketing

Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals. We know that...

Today, marketing is all about personalization.It's about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different — it's a strategy that's been growing in popularity in recent years. In fact, 94.3%...

As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn...