Category: Creator Economy

Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]

Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]

Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying…

10 Creator Economy Startups Marketers Should Know

10 Creator Economy Startups Marketers Should Know

As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side…

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