There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right customers at the right time, you can get a…
29 Exit Intent Popup Examples and What Makes them Effective
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to…
How To Improve Your Emails With a Handwritten Signature
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great…
Send Your Clients A Birthday Email That’s Sure to Get Engagement
Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in Free dinner at our favorite…
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How Apple iOS 15’s Impacting Email Marketers [New Data]
Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share,…
How To Use Welcome Pops and Exit Pops
What Are Welcome Pops and Exit Pops? Welcome popups are quite effective, although they are frequently ignored. Whether you’ve used them before or not, keep reading to learn more about how they operate and how you can use them to grow your email list. What is a Welcome Popup? A welcome popup is an overlay…
How To Write Emails That Are Easily Readable
How to Write Emails That Are Easily Readable Emails are now considered to be a critical component of most firms’ marketing strategies. It’s simple to create an email and send it to your subscribers, but finding emails that are easy to read these days might be difficult. The good news is that drafting understandable emails…
Why You Should NOT Buy An Email List
Why Not Buying an Email List is Better When you’re wanting to expand your business, it’s tempting to acquire an email list. What could be simpler than obtaining a pre-made list of names and email addresses? Most business owners who are new to email marketing believe that purchasing an email list is acceptable. Building an…