Marketers and business owners are always asking us how they can be sure they’re doing a good job with their advertising, and rightfully so. Because, sure, your conversion rate may have gone up compared to last month, but is it a good conversion rate? Are your competitors seeing better results? Worse? And this is especially…
165 Strategy-Changing Digital Marketing Statistics for 2022
This post was co-written by Susie Marino and Kristen McCormick. As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem. Back in the day, we probably would have tried the same trick above. But while we still hate…
10 Digital Marketing Trends for 2022 (From 30 Businesses Like Yours)
With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few. As we look ahead at what’s to come in the new year, we asked 30…