It’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average. But how do you know your search campaigns are optimized to their fullest capacity? When you have advertising money…
How to Ask for a Raise (& Actually Get It!)
Are you getting paid what you’re worth or what you want? Many employees–46%, in fact–feel like they’re underpaid. Additionally, the PayScale Gender Pay Gap Report for 2023 concludes a disparity still exists in how men and women are paid. Their data further shows the gender pay gap is wider for women of color, women at…
