Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. In this post, we’ll cover the most common types of leadership, how they influence…
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The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]
Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives. But that doesn’t mean that…
The Rise of Lifestyle Influencers
The Rise of Lifestyle Influencers Lifestyle influencers and bloggers have recently grown in popularity due to their distinct viewpoints on the newest fashion and lifestyle trends. They have been a popular source of content for many brands due to their ability to produce a significant number of content for their audience. Who are they exactly?…
What Prompted France’s Surrender to Germany in 1940?
What Prompted France’s Surrender to Germany in 1940? What Led France to Fall in 1940: Even 80 years after Germany invaded France in May 1940, the speed with which France capitulated continues to astound. What exactly caused this tragedy? After several months of “fake war,” the German army launched an attack on France and the…
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23 Stats We Gained from Surveying Marketing Leaders [New Data]
A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered from director+ level marketers about their companies marketing strategies and what they will look like…
MBO (Management by Objectives): Everything You Need to Know
As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not communicated to employees, they can’t meet expectations. This leads to micromanaging and instills the belief…
Learn How To Delegate Your Tasks for Optimal Productivity
Delegate Tasks for Optimal Productivity The leader of any group is responsible for attaining team goals. However, the team leader cannot accomplish it all by himself. Delegation exists for this reason. Experts believe that delegating is critical for team and individual efficiency. According to a Gallup survey, CEOs who delegate appropriately generate 33% more income…
Leadership vs. Management: Key Differences You Should Know
We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates. In this article, we’ll dive into what those differences are and how you can leverage each one within an organization. What’s most interesting is that every leader has likely taken on a managerial role. However, not…