Most companies have goals related to growth. I’m not sure of many companies that want to make less money or reach fewer people over time. However, a company can’t just magically make more money, reach new customers, or grow a team overnight. It takes intention and strategy from an experienced leader to facilitate this type…
How to Create An Action Plan: A Straightforward Guide for Marketers
Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life…
9 Mentor Traits To Look For and Why They Matter
Finding someone with the perfect combination of mentor traits is no simple task. A good mentor is inspiring, yet accessible. They have the time to listen and also have their own successful career. They’re empathetic and give honest feedback. With so many qualities to consider, it’s no wonder people feel overwhelmed when looking for a…
What Is Servant Leadership?
Leadership looks different for everyone. Some choose to use a democratic style, where they make final decisions after getting input from team members. Some are individualists, focused on personal development and improvement, while others act as a coach that works to help employees develop their skills and build strong teams. Although different in practice, most leadership…
Management by Objectives: Everything You Need to Know
A very famous Cheshire cat once said, “If you don’t know where you’re going, any road will take you there.” Alright, maybe Lewis Carroll is actually the one that penned that quote, but it’s true nonetheless, and good advice for life and business. As a leader, you have expectations for your team. You want to…
The Ultimate Guide to Succession Planning
At one of my first jobs out of college, my manager admitted that my professional growth “wasn’t a priority.” I knew I wasn’t in a leadership role that required succession planning, but the admission still stunned me. Without support for career development, I wound up leaving the company. This situation may seem dramatic, but it…
What is Expert Power and How Can You Develop It?
Have you heard the expression that it takes 10,000 hours of deliberate practice to make you an expert? That’s approximately 417 days if you were practicing 24 hours a day. Since that’s impossible, calculating about 3-4 hours a day of deliberate practice, it would take around 8-10 years to be considered an expert at something….
How to Build and Scale a High-Performance Marketing Team, According to Leaders Who’ve Done It
In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly $30 million in revenue and, as of 2017, had 40,000 subscribers. Today, the app has over 2 million users, and is valued at $320 million dollars. How’s that for…