Category: Leadership

If you’ve ever tried to solve a Rubix Cube, you’ve put your analytical skills to the test. Making the colors match up requires problem-solving, logical reasoning, and pattern recognition. While the majority of marketers will never make it to the next speedcubing competition, the skills you learn with puzzles like this are essential to a…

To succeed at our jobs, we often ended a wide range of skills, from simply communicating to in-depth product knowledge. Soft skills, like communication, fall into the category of interpersonal skills, and they are typically expected of everyone, regardless of the position you apply for. In this post, learn what interpersonal skills are, examples of…

I first heard about “hard skills” and “soft skills” in high school. Hard skills seemed to be the ones that everyone wanted, and soft skills were just personality traits that were nice to have. This worried me, as I saw myself as more of a people person than an academic. But, as I transitioned into…

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and…

When you’re working at a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, putting that skill into action is a little harder. Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational…

Ask “What makes a great leader?” and you’ll get a different answer every time. For me, a great leader is empathetic, adaptable, and inspiring. For others, a great leader should be decisive, intelligent, and relatable. That meaning continues to evolve over time. One concept that has long been debated is whether leadership is innate or…

Influential leaders are a pillar of any organization. They motivate employees, help them feel empowered in their skills, and, in turn, build strong teams that consistently meet business goals and contribute to overall business success. Assuming a leadership role is often an end goal for many business people. If you’re hoping to get there one…