Category: Marketing Ideas

July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World…

As a small business entering a new year, It’s important to know two things: 1. The broader digital marketing trends to expect in the industry as a whole, and 2. The smaller tactical strategies that are mainstream and already in full swing. The former is for readiness and results in the long term while the…

An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one. Bottle A came with a price tag of $5, while the other bottle had a price tag of $45. While both bottles had the same exact wine in them,…

January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day… January 21. Squirrel Appreciation Day. Mark your calendars. Read on to find: A full list of January…

Diverse and inclusive marketing should be something you aim for year-round. However, it’s all that much more important during the holiday season as the more “traditional” holidays like Christmas and Thanksgiving take the spotlight. There’s nothing wrong with celebrating these holidays and incorporating them into your marketing, but there are other groups and events that…

Growing your business is all about finding ways to widen your reach but refine your touch. Social media and search engines are great for reach, but personalization is tough. Email is great for personalization, but inboxes are crowded. SMS marketing is the perfect solution for this, giving you wide reach but also the ability to…

Inspirational Instagram posts say August is the Sunday of summer (cursive font over a summerscape photo). Someecards says August is a whole month of Sunday nights. We say August is 30 days of opportunities for creative marketing. And we have over 60 creative August marketing ideas to prove it—for blog posts, social media, events, promotions, and…

You already know that diversity, equity, and inclusion (DEI) has come into the spotlight over the past two years, but the Google Trends chart below shows just how drastic this shift is. From the beginning of 2020 to today, the popularity of this search term has increased 700%. And there’s no doubt that a good…