Category: Marketing Operations

Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts. The most effective way...

By aligning team members and different teams, your business's employees are able to work together to create delightful experiences that make prospects want to convert and stay loyal to your brand. One example of a process in which this type...

Ever see those cool 360-degree cameras on red carpets at award shows? Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a...