If you’ve been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months. Although the app is invite-only,…
Most Consumers Changed Brands in 2020: Research Explains Why
Now that 2020’s global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?” McKinsey — which recently polled consumers in over 48 countries about their 2020 spending habits —…