Category: Meetings

Over the past year, marketers got a crash course in remote work. As 2021 approached, many of us had already invested in at-home desks, workout equipment, and other tools meant to make work-from-home a little easier. At the top of that list? Video conferencing software. Video conferencing tools saw a 500% increase in demand in…

“This could have been an email.” Those six words can take the wind out of an office. They mean that time has been wasted, employees are frustrated, and leadership has been ever-so-slightly undermined. Unjustified meetings are inefficient and grating. Haphazardly putting time on colleagues’ calendars — only to fumble with its purpose, conduct it without…

Do you remember those old school projectors they used to have in school? Whenever the projector was pulled out in class, I knew I was going to have fun. Teachers would allow us to go up and write on the projector, and it just felt more collaborative. That’s kind of what whiteboarding is like in…

Meetings suck. They’re time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they’re paying attention, and if you’re lucky, maybe come out with some wicked notebook doodles. Is that how people perceive your marketing meetings? I hope not, because they don’t actually have to…