Category: Personalization in Marketing

Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target...

Good news: on the internet, your business can connect with hundreds of millions of potential customers. Bad news: your competitors have the same access, and they're already throwing money at the problem. Also not so good: your mighty, scrappy team...