Category: RevOps

Imagine you’re tasked with baking a cake for a friend’s birthday. You’re not exactly an expert baker, so you hop online and look for an easy-to-follow recipe that will help your dessert be the star of the party. Your mouth is watering as you scroll through photo after photo of delicious-looking cakes. Finally, you settle…

Deciding how you’ll generate revenue is one of the most challenging decisions for a business to make, aside from coming up with what you’ll actually sell. You want to ensure that you’re accounting for production costs, salaries for workers, what your consumers are willing to pay, and that you generate enough to continue business operations….

If you are running a business, odds are, you’ve already figured out your business model. It’s usually the first thing entrepreneurs build out, as it’s key to figuring out the value you’re bringing to the market and consumers. But what about your people, processes, systems, and technology? Those are all key components of your business…

A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content  Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously.  It’s important to ensure you have a way of viewing, visualizing, and analyzing all of…

Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today. It can feel like an abstract, complex concept at times, but it is an important part of data governance, which helps manage and secure a company’s data assets. In today’s world, data security…

Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.” If you work for a growing company, be it a startup or scale-up, you’ll know that attempting to “invent” the future isn’t a matter of waiting around for flashes of inspiration and eureka moments — rather,…

Data can be a scary word. It shouldn’t be, but it is. Mostly because people struggle with how to manage it. Many companies have reached the point where they have so much data, they don’t know where to go next. Others believe they are so small, there’s no need to invest in an enterprise data…