Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you...
Category: SEO Copywriting
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Content SEO, SEO Copywriting
The psychology of scannable content and bullet points
Table of contents The scanning habits of our brain Factors that determine reading depth The impact of mobile evolution on content consumption The psychology behind bullet points The science of information processing The hierarchy of scannable elements Implementing psychology-driven content...
Content SEO, Readability, SEO Copywriting
First things first: writing content with the inverted pyramid style
Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story...
Content SEO, SEO Copywriting
The Flesch reading ease score: Why & how to use it
If you have ever run your writing through a readability checker like Yoast SEO, you have probably come across the Flesch reading score. This metric was developed more than 70 years ago and is still one of the most widely...
Content SEO, SEO Copywriting
How to create a good meta description
The meta description summarizes a page’s content and presents it to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance...
Content SEO, Duplicate Content, SEO Copywriting
Keyword and content cannibalization: how to identify and fix it
If you optimize your articles for similar terms, your rankings might suffer from keyword or content cannibalization: you’ll be ‘devouring’ your chances to rank in Google! Especially when your site is growing, your content could start competing with itself. Here,...
Content SEO, SEO Copywriting
7 tips to write good, high-quality content
Writing quality content should be a key aspect of every SEO strategy. But when is your content considered good or high-quality? And does quality mean the same for your users as for Google? In this article, we’ll discuss creating content...
Content SEO, eCommerce SEO, SEO Copywriting, Shopify
How to write better blog posts for your Shopify store
Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical...
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