Category: small business

3 Reasons The Cost Is Worth It to Partner With An Outsourced Marketing Expert

One of the biggest barriers to outsourced marketing is cost. Yes, you have to pay your outsourced marketing partner, and expertise comes at a price. We’ve heard it before:   We don’t have a big enough marketing budget to afford an outsourced marketing partner.  We aren’t sure we’re going to get a good ROI by…

Big Spenders: 5 Millennial Mom Online Purchasing Insights

Big Spenders: 5 Millennial Mom Online Purchasing Insights

Welcome to the world of Millennial Moms. It’s expansive, diverse, and has spending power. Like $47,000 per millennial per year. To put this in context, 72 million millennials live in the United States, and about 55% of millennial women are moms. And with many Millennial Moms occupying leadership roles in their households, you can find…

Bosses At Home: 5 Millennial Mom Financial Decision Making Insights

There are more than 72 million millennials in the US, and roughly half of them are women. Over half—55 percent—of these millennial women have given birth, placing the number of Millennial Moms in the 10s of millions. This impressive number of moms has plenty of spending power, and it pays to court this audience. In…

The Anatomy of a Newsletter That Converts

The Anatomy of a Newsletter That Converts

When it comes to marketing, your company has plenty of options for making the right connections with the right people. Sometimes, it may seem like there are too many content options, and if you’re looking for a great place to start or optimize your return on investment (ROI), sending effective emails is the way to…

eCommerce In 2021 and Beyond: Connecting With Millennial Moms

eCommerce In 2021 and Beyond: Connecting With Millennial Moms

We’ve conducted Millennial Mom Research for the last few years to bring you timely insights into this influential demographic’s values, behaviors, and preferences. One of the categories we’re building is a catalog of year-over-year data for online purchasing behavior. With new data in tow, we can connect 2021 eCommerce trends with strategic Millennial Mom marketing….

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