Category: Uncategorized

Here’s the slide deck from my recent talk on Local U Advanced Virtual (a great event if you’re trying to sharpen your local SEO sword).  It’s about things you can try if it seems your rankings have fallen and can’t...

Search listening is going to get you ahead in the SEO game. Hear me out. Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before. Each search is like an opportunity to...

Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it...

What effects does time have on your business’s local visibility?  What happens when you turn away – when you spend all your time on things other than SEO?  A lot can happen, and most of it isn’t good.  As with anything...

We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of...

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn't until I clicked on a hashtag under an...

This story should interest you if you’ve got a service-area business and noticed anything strange with your Google Business Profile page, if you suddenly can’t find your page when you search for it, or if you’re weighing the pros and...