Category: Uncategorized

In recent days a couple of clients and others have told me of increased filtering of Google reviews – as in they see fewer reviews by the day on their Google Business Profiles, and for no clear reason. Google has filtered reviews for many years, to one degree or another.  About 10 years ago Google…

When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this connection makes it…

If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took…

Some of your local visibility struggles are caused by Google, some are your competitors’ handiwork, and some are due to you or your crew.  Much of the time, that last category of mistake is easy to avoid by taking a prepper approach. Local SEO is hard enough without self-inflicted wounds.  Some of those wounds may…

One of the most important aspects of increasing your conversion rate is showing customers that you have high ratings and good reviews. Many online stores know this and, therefore, show ratings and reviews on its product pages. But, potential customers have to land on your site to see these. What if you could show ratings…

Conference recaps! They’re really for the people who went to the conference, aren’t they? Hopefully this will be a good substitute for those who didn’t make it, and will be a good refresher for people who did! I attended BrightonSEO for the first time in person this year, and it was fantastic. Also big shout out to…

We’re back again, with even more great news from our Diversity fund 2021 recipients! In this post, we have updates from Mary Job, Abel Lifaefi Mbula, and David Towoju. They’ve all been hard at work on their projects, helping WordPress to reach their communities and making a real impact by sharing their skills. Keep reading…