LinkedIn is a thriving platform that millions of professionals use to keep up with their industry, find jobs, grow their skills, and build their networks—making it a powerful marketing tool for B2B businesses, no matter how big or small. There are a number of ways to use LinkedIn to market your business, but your first and foremost…
Data Visualization: Win Friends and Influence People with Accurate Data
The key to good reporting is making sure your data elicits the thought, implication, or decision that you want to leave the reader with. To do that, you’ll need to make smart choices in how you choose and display your data. Here’s how.
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using the most most recent data available,…
Square’s Co-Founder on How Innovation Stacks Helped His Then-Startup Take on Amazon
It’s rare that a smaller brand can go up against a big company like Amazon and win. But that’s what Square did when Amazon launched an almost identical card reader for a fraction of Square’s price. Without undercutting the price of its biggest competitor, Square still went on to completely disrupt the digital payments and…
Magento SEO: The Guide to Optimizing Magento Websites
If you’re an SEO in the e-commerce space, it’s important to learn how to work with Magento. Today, Chris walks you through seven areas for SEO adjustments that are unique to the Magento platform.
Will Google Remove a Google Maps Review After the Owner of the GMB Page Replied to It?
Yes, Google may remove Google Maps reviews that the owner/admin of a Google My Business page wrote a public reply to. Responding to a review doesn’t seem to validate it in Google’s view, as in, “Well, if business owner replied to it, it must be legit.” Your response to a review doesn’t fossilize that review…
The New Moz SEO Q&A: 100K URL Migration Case Study
Over time, the Moz Q&A saw serious neglect, resulting in loss of user satisfaction and traffic. So Moz had a choice: improve the Q&A immediately, or kill it. Thankfully, we chose to improve it. Here’s how we did it.
The Roadmap to B2B SEO Success
It can be hard to navigate the B2B marketing landscape, so today, guest host Austin Peachey walks you through the stops on Obility’s SEO roadmap.