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SEO pros know that a comprehensive search marketing strategy should include periodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how do you know which ones are most important?

It’s not easy to write content that ranks in Google and drives conversions, but if you follow a few simple steps, you’ll be well on your way to ranking, and to engaging customers on all types of devices.

Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not...

With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey.

Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized...

The key to getting more views on YouTube isn’t to be special enough or loud enough to get noticed, but to tag your content with detail-rich identifying information, making it searchable for viewers already looking for videos like yours.

Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers haven’t utilized broadly yet: designing guest infographics.

Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.