Category: Uncategorized

In this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.

And just like that, MozCon Virtual 2021 has come to an end. If you missed day three, read on for top-level takeaways!

Just about every day I send in edits on Google My Business pages that have committed one party foul or another, but this is the first I’ve seen Google go out of its way to encourage those edits: It was...

Day two of this year’s virtual conference did not disappoint! Here are the top takeaways from Tuesday’s speakers.

It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds...

We were super excited to bring MozCon back for another action-packed conference. For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus, we’ve got a...

Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.

I may have seen this before, but it must not have registered with me until I saw it more than once on the same page of Google Maps results.   In any event, it’s new to me.  Below is an example. ...