Deciding whether to sell your small business is a complex process that impacts not just your professional life, but in all likelihood, your personal life as well. After all, you’ve devoted time, effort, and resources to build, grow, and promote your business. While we can’t offer one single list of criteria to help everyone decide…
What to Do If You Lost All Your Google Reviews after Accidentally Deleting Your GMB Page
As I’ve observed and written for many years, your Google reviews are never completely safe – and never completely gone. You can lose them in bulk or in a drip. You can lose them because of Google’s filter, manual removal, a bug, or a reviewer’s change of heart. You can also lose your Google reviews…
How to Use Surveys to Tap into Trending Conversations (and Build Links)
Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to add value to conversations, and earn the interest of writers at top publications.
6 Steps to Executing an Efficient SEO Clean-Up Strategy
In this article, learn how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers.
Technical SEO Implementations to Increase the Impact of Your Link Building Campaigns
In this blog, we’ll examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.
Spin-off Pages: a Bazooka for Your Local SEO
You’ve been on many sites that have them. Your stronger competitors probably have some. You may even have a few on your site. In any case, what I call “spin-off pages” aren’t a new thing, but SEOs and business owners tend not to think of them often or at all, and almost never do they…
Long Tail SEO in 2021: How You Can Have It All or Die Trying
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
Review Topic Clusters as Local Business Content Strategy
Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.