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5 Free Google Tools to Upgrade Your SEO Strategy
If you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite FREE Google tools, and how they can help you step...
SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper...
4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads
Google Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This is where YouTube Studio can be extremely helpful. YouTube...
Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care
In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the reasons why accessible websites typically rank higher in search engines...
Should You Use the New Google Ads Insights Page? [Pros and Cons]
It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform in an overall attempt to make the product more accessible to businesses looking to advertise. To...
MozCon Virtual 2021 Interview Series: Ross Simmonds
We're absolutely thrilled to welcome Ross back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.
How Optimizing for Voice Search Will Impact Your SEO Plan in 2021
A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture more of that traffic will work a bit differently.

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