Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced…
Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients
SEOs collect expenses the way beards collect food. But, unlike one’s scouring pad, few SEO people undergo routine cleansing. That’s fine, but what about when their clients also have a similar tendency to pick up more and more expenses? One or both of you will waste a lot of money, waste at least a little…
Meet Yoast’s new leader: Kimberley Cole
On May 1st, Kimberley Cole was appointed as General Manager of Newfold Digital, with a key focus of her role on leading Yoast. Since our former CEO Thijs de Valk stepped down, Yoast has been searching for a new business leader. In Kimberley, we found a fantastic person to take on this role. Kimberley joins…
How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO
After 14 years of nary an incident, and despite pretty solid security SOPs, this site was hacked earlier this month and shot up with malware. It was fine last time you read one of my blog posts, and it’s fine now. Most likely the problem was a bad plugin (a common weakness). For now, let’s…
Saying goodbye to Marieke
It is with mixed emotions that we say goodbye to Marieke van de Rakt, who has decided to leave Yoast. Everyone at Newfold Digital and Yoast will miss her dearly, and we want to thank her for all the wonderful things she has done over the years. She’s played a pivotal role in shaping the…
190 ChatGPT Prompts Marketers Should Use
ChatGPT is generating a lot of buzz in the marketing industry, and if you’re a marketer, you’re probably wondering how to use the technology to its full potential. Fortunately, I’ve compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. If you’re…
Another Underused Local SEO Tool in Google Search Console: the Internal Links Report
Why are those rock-solid pages not ranking as they should? Why aren’t those pages helping you pop into the Google Maps 3-pack for certain search terms? Why is one of your Google Business Profiles or one of your “city” pages clobbering the other? If you just can’t figure out why Google spits some of your…
Thijs de Valk is stepping down as CEO of Yoast
As of today, Thijs de Valk is no longer the CEO of Yoast. He decided to step down and pursue other dreams. Newfold Digital and Yoast will miss him and want to thank him for his time at Yoast and for all the wonderful things he has done. Thijs’ career at Yoast Thijs was one…