Category: Uncategorized

Sometimes I think Yelp might have matured, mellowed out a little, and eased up on longstanding policies that make no sense and don’t help anyone.  But then Yelp just doubles down. Case in point: Yelp has started asking reviewers whether...

Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m indecisive, and help find the best deal....

Most advice on “how to use AI for local SEO” faceplants in at least one of three ways: The problem isn’t a problem you’ve got. The solution is too complicated or hard to digest. You can do it better yourself,...

The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore what it means...

There is a simple and realistic way to encourage Yelp reviews of your business, one that will take you only 1 minute a day (on average).  Just do a “Find Friends” search on Yelp on every person you’re about to...

Missed the final SEO Update by Yoast of 2025? Our in-house principal SEOs, Carolyn Shelby and Alex Moss, broke down December’s biggest search shifts, from Gemini’s integration to Google’s publisher deals, and answered your burning questions. Don’t forget to watch...

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up a conversation, and I discovered an entire pharmacopeia of tough...