I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do. First tested in 2016, in recent months that verification option has gone from relatively rare to somewhat common to non-optional…
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like. …
Twitter Or Die!
Elon Musk strikes me as something of a prankster, so I am sure he would approve of someone creating a Chrome bookmark that overwrites the new X.com logo with the old Twitter bird logo. So we made one. Here’s how it works: Create a new bookmark in Chrome. Call it “Twitter Or Die” (or whatever…
Why Are Google Maps Results More Volatile Than Organic Search Results?
In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do. The 3-pack changes when you go from one end of town to another, and they change when you wait for 8:00AM to become 8:00PM. Competitors new…
Jono Alderson is leaving Yoast
Hey folks, Jono here. I’m writing to you today with mixed emotions as I have some big news to share. After over five years of working with the incredible team at Yoast, I’ve decided it’s time for me to step down as Head of SEO and move on to new adventures. I want to express…
Tess Voecks Named to MNSearch Board!
We are super proud to let you all know that our very own Tess Voecks, our VP of Marketing & Operations, was recently named as an Assistant Director to the board of MNSearch! MNSearch is one of the longest-running regional SEO groups in the U.S.. Tess will bring her expertise in all things SEO and…
How HubSpotters Are Enhancing Their Content with AI
AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you’re unsure how…
How to Use XLookup in Excel
Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced…