Local brands that had to make quick changes in 2020 to continue serving the public are now having to make longer-term decisions based on the COVID-19 recession, altered consumer behavior, and budget. How should you handle Google My Business listings when circumstances force consolidation?
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How to Get Backlinks in 2021 [Series Part 3: Outreach]
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do’s and don’ts of link building outreach in 2021.
Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry
As Women’s History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have to do.
New & Improved: Announcing The Beginner’s Guide To Link Building
Posted by Cyrus-Shepard Link building isn’t always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links…
Odd Relationships in Local Search
One of the first things you notice about Google Maps and the rest of the local search zoo is that usually there’s no single, isolated reason one business outranks another. Rather, all kinds of factors come into play: some obvious, some less obvious, lots of maybes, and some that probably nobody knows about. But I’d…
6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)
Posted by Nadya_Khoja The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic…
Content is King…But Why? Here is a Data-Driven Answer
Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is…
7 Dead Simple Ways to Reduce Bounce Rate
Posted by Cyrus-Shepard Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement…