This is an unofficial sequel to my February 2019 post called “Google Maps Spam Patrol: Why You Need to Do It, and 10 Tips to Make It Doable.” In that post I explain why you should keep your competitors’...
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When (and When Not) to Outsource Link Building
Posted by Alex-THave you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we...
6 Ways to Support Black-Owned Businesses During the Holidays
2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven't been as successful and many have had...
Image Link Building — Best of Whiteboard Friday
Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important...
Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro
Posted by KerryDugganSo we meet again, keyword research... Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of...
How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday
Posted by BritneyMullerAs we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series,...
Business as Unusual: How to Communicate Your New and Updated Services with Google My Business
Posted by ktaingSince the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a...
The New Best Practices for Native Advertising on Editorial Sites
Posted by MeganRoseMDigital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could...
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