Posted by AnnSmarty The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a…
SEO Is Not an On/Off Switch — Whiteboard Friday
Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and…
2020 Holiday Advertising: 8 Secrets to Success (and Sales)
This year has been unlike any other, and this holiday season is sure to follow suit. More consumers are going to need to shop online for holiday gifts, and due to issues with slow mail deliveries, they’re likely going to be doing so for a longer time frame than normal. That said, for the 2020…
Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences
Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as…
6 Critical KPIs to Improve Your Agency’s Profitability
If you run a digital marketing agency, you may have found yourself looking at your bank account, wondering how it’s possible that you can be busier than you’ve ever been, and still not have much cash to show for it. It’s something I’ve seen time and time again in my work as an agency profitability…
21 Essential Tips & Tools for Running International Google Ads
Is it color or colour? What is the equivalent of a $20-a-day budget in rands? Is Germany six hours ahead of the United States or five? I have been consulting and helping businesses with their paid search marketing in the United Kingdom, South Africa, Germany, China, and many other countries for the past three years,…
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you…
Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday
Posted by HeatherPhysioc Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success…