Posted by MiriamEllis Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which...
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How to Detect and Improve Underperforming Content: A Guide to Optimization
Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences,...
Accessible Machine Learning for SEOs — Whiteboard Friday
Posted by BritneyMullerMachine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a...
10 Essential Tips on Marketing During a Recession (+Why It’s Crucial)
Businesses are already feeling the effects of the ongoing Coronavirus pandemic, and when coupled with something as serious as a recession, it’s natural to get overwhelmed. In the face of a recession, businesses immediately look to cut costs. Image Source: GOBankingRates In...
New Directory Of Historical Societies Now Available On Histowiki.com
The Histowiki website is reaching out to its readers and history enthusiasts all over the country to announce that they have published a new directory of Historical Societies in the US. This announcement marks the latest step the platform has...
How to Turn One Piece of Content into Multiple for SEO
Posted by liambbarnesAs most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume...
Search Intent and SEO: A Quick Guide
Posted by DawnMacriUnderstanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re...
The Theory Behind Ranking Factors — Whiteboard Friday
Posted by rjonesx.Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and...
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