Category: Uncategorized

Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out...

Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks...

I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything...

Posted by rjonesx.Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention...

Digital shoppers in the United States are clicking and tapping their way to more than $374 billion in online sales in 2020, with no signs of turning back. By 2024, ecommerce sales of physical goods are expected to top $476...

Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements...

Posted by DiTomasoContrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google...

Gone are the days when marketers were obsessed over a single keyword in an effort to get good rankings. Today, the key to crafting amazing content is context. And for good reason: over 15% of Google’s daily searches are new terms...