Category: Webinars

Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to…

Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click. Titles can’t be too short or too long. And because webinars are meant to inform or educate viewers, it’s best to let people know what they’ll get from handing over an…

Do you remember the last time you signed up for a webinar? Were you on the edge of your seat waiting in anticipation for the event? If you’re like me, it’s more likely that you signed up and attended the first ten minutes, and then started flipping through emails or answering Slacks. Or, worse —…

Whether or not you enjoy public speaking, I’d bet you don’t like hopping on stage without preparing for a speech or keynote address. Running through slides, practicing in front of a mirror, or pre-writing a script — whatever type of preparation you prefer, it’s key to calming nerves and delivering an engaging, valuable presentation. The…

In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that “webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck,…