The “TikTok made me buy it” era is over. Well, not quite, but it isn’t the only platform where users sincerely engage with sponsored content—Spotify is a close second (and may be gunning for the top place). The second volume...
Latest News
Google, Google Maps, Google My Business
What Is Instagram’s Threads App? Everything You Need To Know
If you were on vacation last week, buckle in: Instagram Threads is the hot topic right now. The text-based app has taken social media by storm, with over 100 million new users joining in the first week. But what exactly...
Housewash
Full Exterior House Wash
Improve the attractiveness of your home with a full exterior house wash A full exterior house wash is the best way to maintain the cleanliness and exterior appearance of your home, which is an essential aspect of being a homeowner....
Marketing News
Threads and Spill: Can These New Apps Dethrone Twitter?
Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts, unpopular feature changes, public disputes with reputable media entities, and declining traffic and ad revenue, the platform has had a tumultuous year. One thing...
SEO
Using the New “E” in E-E-A-T To Generate Interest in Your Brand
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort...
Software releases and updates, Yoast SEO, Yoast SEO Premium
Yoast SEO 20.11: Publishing principles to improve E-E-A-T
Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as...
Google, Google Maps, Google My Business
The Expert’s Guide to Dynamic Search Ads: How to Make Them Work for You
Dynamic Search Ads (DSA) is a great tool that has been around in Google Ads for quite a while now. I’ve liked and used them since way back in 2017. But DSA campaigns operate differently than regular search campaigns, and sometimes...
Artificial Intelligence
Artificial Intelligence (AI) – When a Real Human is Needed
When Only a Live Person Will Do There is an ongoing discussion concerning whether or not AI can function without human guidance. Despite claims that AI can be deployed without any human oversight, it’s becoming increasingly apparent that humans are...
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