![The 5 Best Ebook Formats for Marketers [Free Templates]](https://blog.hubspot.com/hs-fs/hubfs/cta-Dec-10-2020-10-48-41-89-PM.png?width=337&name=cta-Dec-10-2020-10-48-41-89-PM.png)
Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. Whether you’re just getting started with ebook creation as a marketing tool, or you’re…
SEO Competitive Analysis for B2B — Whiteboard Friday
Posted by Joyce.Obility In the B2B space, it’s important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. …
Content Marketing KPIs: Which Metrics Should You Track? (+Infographic)
Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky. That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because…
5 Alternatives to Wanelo
The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you might be interested in finding…
The latest news in SEO and WordPress: December 2020
It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, WordPress and other SEO news. To give some spoilers, you can expect to hear more about…
Mt. Gox Trustee Submits Rehabilitation Plan — Creditors May Soon Be Repaid 150,000 Bitcoins
Mt. Gox trustee Nobuaki Kobayashi has finally submitted a draft rehabilitation plan to a Japanese court — meaning former users of the long-defunct crypto exchange may now look forward to getting paid someday. Kobayashi, the Japanese bankruptcy lawyer appointed to oversee the repayment of investors, submitted the plan to the Tokyo District Court on…
What’s Changed (and What Hasn’t): The 2020 Moz Blog Reader Survey Results
Posted by morgan.mcmurray You’re tired of hearing it and I’m tired of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and…
Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance
Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. Hence, measuring your success with Instagram Stories has become a crucial part of continuously…