We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online. This is why SEO is your golden ticket to increasing organic visibility. How? Think about it: Before you create your site’s content,…
Ecommerce SEO Best Practices: How to Improve Your Ecommerce SEO and What Ecommerce Sites Can Learn From Unicorn Startups
TLDR; SEO Strategy and the ability to capture more organic traffic are becoming increasingly important for e-commerce businesses’ digital marketing strategy as more customers search and shop online over retail. This makes SEO proportionately more relevant for e-commerce so it’s important to know which aspects of SEO are most impactful. This article covers seven e-commerce…
25 Ways To Drive More E-commerce Store Traffic Without Buying Ads
It’s no secret that e-commerce is here to stay. With more consumers shopping online than ever before, retailers must work hard to get noticed. What if you don’t have the budget for ads? Are you doomed to fade into the online abyss? Absolutely not. Over half of consumers prefer to shop online. Great news for…
7 Techniques for Conducting Insightful Audience Interviews
Sure, you can spend hours whiteboarding what you think will inspire your audience to connect with you. Or, you could keep it simple and just ask them. It’s like that quote your 9th-grade teacher used to say, “When you assume, you make an a** out of you and me.” Just us? Okay, let’s make this…
10 Best E-commerce Email Marketing Strategies You Should Start Using Now
There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it….
Best E-commerce Platforms
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right ecommerce platform, you can create an online store that generates that kind of revenue (and more). …
Benefits of Launching An Email Automation Campaign
Let’s talk email for a minute. Email is one of the highest impact marketing tools with a potential return on investment (ROI) of $42 per every $1 spent. And 79% of marketers have seen an increase in email engagement in the last 12 months. So even though social media gets a lot of airtime and…
How to Evoke Emotion in Your Content Marketing
“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy, acquiring a salve for sadness, achieving a sense of belonging, and more. As the quote…