Category: Ecommerce

Ecommerce SEO Best Practices: How to Improve Your Ecommerce SEO and What Ecommerce Sites Can Learn From Unicorn Startups

Ecommerce SEO Best Practices: How to Improve Your Ecommerce SEO and What Ecommerce Sites Can Learn From Unicorn Startups

TLDR; SEO Strategy and the ability to capture more organic traffic are becoming increasingly important for e-commerce businesses’ digital marketing strategy as more customers search and shop online over retail. This makes SEO proportionately more relevant for e-commerce so it’s important to know which aspects of SEO are most impactful. This article covers seven e-commerce…

7 Techniques for Conducting Insightful Audience Interviews

Sure, you can spend hours whiteboarding what you think will inspire your audience to connect with you. Or, you could keep it simple and just ask them. It’s like that quote your 9th-grade teacher used to say, “When you assume, you make an a** out of you and me.” Just us? Okay, let’s make this…

Best E-commerce Platforms

Best E-commerce Platforms

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day?  With a bit of work and the right ecommerce platform, you can create an online store that generates that kind of revenue (and more). …

Benefits of Launching An Email Automation Campaign

Let’s talk email for a minute. Email is one of the highest impact marketing tools with a potential return on investment (ROI) of $42 per every $1 spent. And 79% of marketers have seen an increase in email engagement in the last 12 months. So even though social media gets a lot of airtime and…

How to Evoke Emotion in Your Content Marketing

“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy, acquiring a salve for sadness, achieving a sense of belonging, and more. As the quote…

What Is a Good ROI When You Outsource Your Marketing

How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your money’s worth a.k.a. making meaningful connections with your audience. That’s why we want to talk…

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