While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. The structure users want is called taxonomy. Scientifically, a taxonomy is a classification scheme that dictates how things are organized and…
4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday
Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and…
Why focus on long-tail keywords?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic…
5 Reasons CMOs Can No Longer Own Social Media
For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to…
60 Best Free Online Courses For Whatever You Want to Learn
Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology emerging at breakneck speeds, there’s a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new…
Spray Tanning Tips
On This Page WE LOVE A NATURAL LOOKING SPRAY TAN. MOBILE SPRAY TANNING IS SO EASY. WHAT SHOULD I WEAR FOR MY SPRAY TAN? HOW LONG DOES A SPRAY TAN LAST? WHEN CAN I SHOWER AFTER MY SPRAY TAN? WILL MY SPRAY TAN TURN ME ORANGE? WILL MY TAN FADE EVENLY? IS SPRAY TANNING SAFE?…
![7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]](https://localseoresources.com/wp-content/uploads/https://blog.hubspot.com/hs-fs/hubfs/Google%20Drive%20Integration/7%20Australian%20Companies%20with%20Great%20Taglines%20%5B%20What%20Marketers%20Can%20Learn%20From%20Them%5D-1.png?width=600&name=7%20Australian%20Companies%20with%20Great%20Taglines%20%5B%20What%20Marketers%20Can%20Learn%20From%20Them%5D-1.png)
7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]
It’s no secret that people who live in startup-filled cities have seen some of the wildest brand names. And, that variety in company names makes sense. When many startups in similar industries are founded in one geographic area, brands need to come up with a name that grasps attention, lightly hints at their mission, differentiates…
Which Social Media Sites Really Matter and Why
Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your…