Just about every day I send in edits on Google My Business pages that have committed one party foul or another, but this is the first I’ve seen Google go out of its way to encourage those edits: It was a partial edit of a business’s name, in which I removed a single stuffed-in keyword. …
10 Best Email Previewing, Testing, & Rendering Tools
You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts…
Day Two Learnings From the Three-Ring MozCon Circus
Day two of this year’s virtual conference did not disappoint! Here are the top takeaways from Tuesday’s speakers.
3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re going to run into a placement you’ll want to…
Best WordPress Themes
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Your website should load quickly and present content for readers in a sensible way. The good news is there’s a wide variety of excellent WordPress themes that do just that. WordPress themes offer different…
Coming soon: A training course on ecommerce SEO!
If you have an online store, you want to be found in the search engines, right? This has become even more important since lots of store owners have gone online in the past year and your competition has only grown! Fortunately, you can increase online visibility and sales with a kickass ecommerce SEO strategy. But…
The What, Why, and How of Canonical Tags & URLs
“That’s canon!” You might’ve heard this phrase used to describe a creative piece that stays true to an original piece of work or fictional universe. If you’re familiar with canon, you are well on your way to understanding canonicalization and how it impacts web pages. Here, let’s explore what canonicalization is, why it matters for…
Come One, Come All! The MozCon Virtual 2021 Day One Recap
We were super excited to bring MozCon back for another action-packed conference. For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus, we’ve got a quick recap!