Modern consumers use reviews before using any kind of business. A positive brand identity can be destroyed in just a few strokes by one or two bad reviews. Although you cannot please every patient, you do need to stay on...
Day: August 7, 2020
Buyer's Journey in Marketing, Local Marketing, Local SEO, SEO
How to Create Content for Every Stage of the Buyer’s Journey
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s...
Local Marketing, Local SEO, SEO
Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday
Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these...
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