Posted by rjonesx. Hey folks, I’m Russ Jones, Adjunct Search Scientist with Moz, and I’m proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn’t attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better…
9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples)
Digital shoppers in the United States are clicking and tapping their way to more than $374 billion in online sales in 2020, with no signs of turning back. By 2024, ecommerce sales of physical goods are expected to top $476 billion. While this growth is great news for ecommerce stores, it also means businesses must…
9 Ways to Improve Organic Reach and Beat the YouTube Algorithm
As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results, without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined…
How to add FAQ Schema in WordPress using Yoast SEO
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ….