Posted by morgan.mcmurray You’re tired of hearing it and I’m tired of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and…
Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance
Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. Hence, measuring your success with Instagram Stories has become a crucial part of continuously…
9 Great Mobile App Analytics Tools
You’ve done the incredible—you’ve built an app and started marketing it. While congratulations are in order, making the app is just the first step on your path to app success. The next (and arguably most important) step is optimization. With consumers spending four and a half hours per day on their phones, it pays to make sure…
Transition words: why and how to use them
Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability check in Yoast SEO provides feedback on your use of transition words. But what are they exactly? Why are they so important?…
Travelling with Your Cat by Car or Plane
On This Page Travelling with Your Cat by Car or Plane What type of carrier is best for travelling with my cat? How should I get my cat used to travelling in the carrier? What’s the best way to get my cat inside a carrier? How should I carry my cat when travelling? How should…
Predictive Marketing: What it Is & How to Leverage It
After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected. Unfortunately, many of us have been there. We’ve put all of our creative effort, time, and numerous resources into a campaign that sounded like a great idea, but had nowhere near the expected ROI or engagement….
What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020
Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you’re like me, you’ve missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing…
6 Advanced Affiliate Marketing Strategies to Try
You’ve poured a ton of time into creating a blog. You are regularly posting content, so you’re starting to build up an audience. At some point, you’ll probably want to monetize it, right? Why not get all that hard work to pay off? So, you dive into affiliate marketing, which has a lot of earning…