Posted by cml63 One of the great things about doing SEO at an agency is that you’re constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective on…
How to Use Customer Journey Mapping for PPC Campaigns
People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your…
Learn about the three Core Web Vitals: LCP, FID & CLS
Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered…
Furnace vs Heat Pump Systems for Heating Homes and Offices Compared
Furnace vs heat pump. What are the advantages of a heat pump when compared with a furnace? It is clear that a heat pump emits less carbon dioxide per unit of heat produced, but the cost for the initial installation is higher. Is the furnace which uses the fossil which is fuel natural gas really…
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Here’s Why People Click Out of YouTube Videos [New Data]
With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. For every YouTube channel related to a specific industry,…
Google My Business: What It Is, How To Use It, and Why
Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today,…
How Much Do Instagram Ads Cost?
Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? The answer depends on a few factors that include, of course, the…
What is a Load Bearing Wall? Understanding Structural Home Conversions
So, you are just starting out thinking about a home conversion, and you would like to know “What is a Load Bearing Wall?” We know the feeling that maybe if you remove a wall, the house will fall on you. Of course, get it wrong, and you are right! It really might! Never knock down…