Day: July 14, 2021

The What, Why, and How of Canonical Tags & URLs

The What, Why, and How of Canonical Tags & URLs

“That’s canon!”  You might’ve heard this phrase used to describe a creative piece that stays true to an original piece of work or fictional universe. If you’re familiar with canon, you are well on your way to understanding canonicalization and how it impacts web pages. Here, let’s explore what canonicalization is, why it matters for…

Link Building Strategies and Resources for Busy Marketers

Link Building Strategies and Resources for Busy Marketers

In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right. The pages where you build links, specifically the quality and authority…

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