![16 Key Social Media Metrics to Track in 2022 [BENCHMARKS]](https://blog.hootsuite.com/wp-content/uploads/2022/05/social-media-metrics-5-620x752.jpeg)
The great thing about social media is that you can track almost every single detail through social media metrics. The tough thing about social media is that… you can track almost every single detail through social media metrics. The art of effective social media measurement is understanding which metrics matter most to your business, based…
What Are The Risks Of Biohacking?
The risks of biohacking? Biohacking is the activity of modifying, improving, optimizing, or upgrading your body or mind via the use of technology. It is getting more common as the cost of equipment such as genetic engineering kits continues to plummet (1). While there are some undeniable advantages to biohacking, such as increased strength or…
5 Tips for Small Business Owners on Finding & Reaching the Right Audience Within Year One of Launch
Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you’re first starting out as a business owner, expanding your digital reach can feel overwhelming — where to…
IndexNow: What it is and how it benefits you
One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast…
UA vs GA4: A Complete Tour of Google Analytics 4
The time has come. Google Analytics 4 (GA4) is here and ready for action. Actually, GA4 is here and ready for takeover. As you may have heard, the current Google Analytics platform, Universal Analytics (UA), will no longer collect data as of July 2023. At that time, your only option will be to make the…
What Causes a Website to Be Vulnerable?
What Causes a Website to Be Vulnerable? A website vulnerability is a misconfiguration or weakness in the code that allows attackers to acquire control and perhaps cause damage. With over 30,000 internet hacks occurring every day, you should be cautious about any weaknesses that expose your website to hackers. Hackers use automated tools such as…
20 Webinar Landing Page Examples That Will Boost Conversion Rates
Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to…
Cross-Channel Marketing: Can You Do It All?
Unless you went to clown college (props to you if you did), you probably struggle to pull off the classic “juggling act” of marketing your business as much as possible. Marketing your business can sometimes feel like this. However, it doesn’t always have to feel like you’re performing tricks to market your business successfully across…