Year: 2022

Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers

Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers

What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t? Ultimately, the goal of social media is to generate revenue. If your followers don’t engage with your posts, they won’t engage with your business. Communities are critical because they promote engagement. They’re incubators for brand awareness, loyalty, and…

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