Day: April 6, 2022

How to Use Your CRM to Power Your Marketing

How to Use Your CRM to Power Your Marketing

It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase. In reality, people take a lot of detours. If you want a complete picture of the customer journey, it’s essential to connect your marketing efforts with the tool at the center of…

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