Information Graphics: Why You Need Them Information Graphics: Why You Need Them: The benefits of infographic design have convinced many marketers to include them in their marketing strategies. High interaction, increased conversion, and positive social sharing are three of an infographic’s most valued marketing benefits. According to recent research from the University of Pennsylvania’s prestigious…
Content Optimization: A Step-by-Step Guide
Is your content not getting the results it deserves? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content isn’t enough. You need to optimize it effectively if you want it to rank and sell. That doesn’t just mean optimizing content for Google. You also need to optimize your content for readability and for conversions. Confused?…
