Bridal Shower Speech A bridal shower is a wonderful way to commemorate one of the most important days in a person’s life. A bridal shower is not only a terrific chance to get to know your future wife-to-be, but it is also a great way to celebrate the bride-to-friends and family. We’ll teach you everything…
What is a Persona?: Everything You Need to Know
Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market…
How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies
An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one. Bottle A came with a price tag of $5, while the other bottle had a price tag of $45. While both bottles had the same exact wine in them,…
What is inclusive language?
You might have been hearing more and more about it in the last few years: inclusive language. But what do people mean by it exactly? Is it a new thing? And why should you think about it when writing web copy? Find the answer to all of these questions in this post. We’ll do some…