Category: Advertising

There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of...

Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to...

When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching...

And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it's the perfect time to dust off the crystal ball and predict what will shape the industry over the...

Did you know that 90% of searchers haven’t made their mind up about a brand before starting their search? This is one of the main reasons that online advertising is so competitive. That ever-increasing competition is just one of the...

To state the obvious, researching, finding, and buying digital ad space is a time-consuming process. In fact, an article by the Wall Street Journal compares it to “pulling out weeds online.” But what if there was a middleman who could...

As an advertiser and marketer, it's important to understand the impact of your campaigns and content on your target audience. It's also important to know how much money you need to invest to ensure those campaigns and content are actually...