We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps you understand how your brand appears in AI-powered answers, and where you can improve your...
Category: AI and SEO
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AI and SEO
Go beyond CTR with 6 AI-powered SEO discoverability metrics
Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even worse, with...
AI and SEO
Everything you need to know about AI citations vs backlinks
Table of contents What are backlinks? What are AI citations? Why AI citations matter for visibility? How are AI citations and backlinks different? How to earn both? Create deep, original, and useful content Write for real questions, not just keywords...
AI and SEO
When AI gets your brand wrong: Real examples and how to fix it
We’ve all asked a chatbot about a company’s services and seen it respond inaccurately, right? These errors aren’t just annoying; they can seriously hurt a business. AI misrepresentation is real. LLMs could provide users with outdated information, or a virtual...
AI and SEO, SEO Tools
12 AI tools that will elevate your SEO game
In the last few years, we have seen loads of exciting developments in AI. New tools are popping up left and right, helping with a wide range of tasks. AI is finding its place in every market, from writing to...
AI and SEO
What AI gets wrong about your site, and why it’s not your fault: meet llms.txt
AI tools are everywhere — from chatbots that answer customer questions to language models that summarize everything from documentation to legal text. But if you’ve ever asked a model like ChatGPT to explain your site, your product, or your API,...
AI and SEO, Content SEO, Software releases and updates, Yoast SEO Premium
Yoast AI Optimize is now available for Classic Editor
We’re excited to announce that Yoast AI Optimize is now also available when using the Classic Editor in WordPress! You’ve finished your copy, great! But those pesky Yoast SEO Analysis lights aren’t all green and you have to make manual...
AI and SEO
Integrating human insight with AI-generated content: How to maintain E-E-A-T
Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Google’s E-E-A-T standards? Of course, the answer is yes,...
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